A knack for marketing, a devotion to serving others, an outstanding work ethic plus a longtime passion for education are the hallmarks of Hope George's real estate career. Hope started her career in real estate as an investor and later became licensed after her friends kept asking her for real estate advice on buying and selling homes! She has been in real estate through both up and down markets.

Hope applies groundbreaking techniques to real estate marketing and business development. “I’ve always been an early adopter, I pour myself into my career and do as much education and research as I can in order to stand out,” says Hope, who at the time already held Bachelor’s, Master’s and Doctoral degrees. “I’ve done things differently than other agents for a long time, marketing from the ground up and staying ahead of the curve. As other agents grow frustrated with the surge of technology, I embrace it, educate myself regularly and implement what I learn. I thrive on giving my clients what, unfortunately, most agents fail to give. I run my business like a business, not a part-time hobby.”

Her multiple designations and her consultative approach to client relations prove that, if there’s something to learn, Hope will embrace it. Hope has earned her Virginia Real Estate Broker License, the highest level of licensing available to Realtors in Virginia. She spends at least 10 hours per week honing her digital marketing skills in formal training courses. Her formal education includes Doctorate and Master's Degrees from The George Washington University and a Bachelor's Degree from The College of William and Mary.

Hope places such great importance on marketing that she has staff members dedicated to marketing to include a videographer, digital marketer and a marketing specialist. She also hires business coaches that help her optimize the various Social Media platforms to target market to the masses. “I market my homes as if every home is a million dollar listing or more,” says Hope, noting that every house gets the full package, whether priced at $200,000 or $1 million plus. Before a home is listed, Hope George Real Estate pays for basic staging and provides a digital marketing platform that continues to be refined. “Our digital marketing gets the maximum exposure with SEO techniques and enhanced online placements. We’re also doing target marketing and text-message marketing. We create Specific Landing Pages to attract buyers in a unique manner.” From professional photography, videography and drone photography; the team then produces property-specific websites and four-page color brochures.

All of this effort helps Hope achieve her primary goal – happy clients. "My clients know me for my 'heart of a teacher' approach – working with me feels comfortable because I take the time to explain every step of the process. Before becoming a licensed broker, I was an investor in real estate. My first career was in education: high school teacher, middle school principal and part-time college professor. Teaching is my first passion and natural gift. I walk first time home buyers through the complexities of the transaction and help them make smart real estate decisions. At the same time, I help sellers by strategically marketing their homes with my energetic digital marketing to attract the right buyers." Clients notice, telling Hope that the experience of working with her is smoother and more enjoyable than they expected. She has the mind of an investor and the heart of a teacher. As a result, clients spread the word about Hope George Real Estate as can be seen from the five-star reviews she has online.

Despite how busy she is as a broker, top agent and mother of two, Hope still devotes energy to supporting the community. She serves in her church congregation in the choir and on smaller vocal ensembles. As a pet lover, Hope also seeks to find homes for pets in need. She features "Pet of the Week" videos posted on various social media platforms, and she spends her own money to place advertisements behind those posts in order to promote the organizations who help foster pets and find pets new homes. She does annual supply drives for charities such as Mercy Mall and The Fix Ministry. As a former teacher, school principal and college part-time professor, she loves to counsel parents of children on the Autism Spectrum because of her experience parenting her son, David, who is a college graduate and learning to live independently with Autism.